In the light of a successful
rebrand with
Freight Baggage (still awaiting payment), which was originally inspired by the
Plan B Branding's origin (minor league baseball team branding without solicitation) I have began consciously researching brand's that I love (like Freight Baggage) and redesign/rebranding them.
This time I have taken an interested in an under appreciated soda that I feel could use a redesign to capture the audience that they have unfortunately not attracted.
Cactus Cooler. Described as an "Orange Pineapple Blast," Cactus Cooler began with a simple orange, green, and yellow color scheme, and a simple lowercase san serif logotype.
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Recently (to my knowledge), Cactus Cooler has gone with a more illustrative backdrop and used a "
Ren & Stimpy" typeface. Also, they have included a sunburst explaining the flavor in the center of the can.
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I will keep you all posted as I work on their new look.