Wednesday, June 16, 2010

Jordan Belfort identity

For the past month Alejandro and I have been working on an identity/product (containing multiple dvds, cds, manuals, and cards all in one big box) - below is only a sample of the identity process (which there are at least 15 other logo variations), but these are the best of the bunch:

The original direction was to base the logo on the Porsche logo

Next was the initials with "pearl white"

Then the idea was to give the logo a Rolls Royce look...

Followed by a GM (although not on purpose) look

Then combining the Rolls Royce letters with the Porsche shape...

Then ultimately the client decided to go with the Rolls Royce typeface and the GM box.

I will be posting the more of the Jordan Belfort product as soon as the final product is complete.

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